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17 June 2025 | 12:48AM HKT China Beverages: Addressing key debates: Solid product cycle and earnings visibility despite rising competition; Scenario analysis on Our covered names in China Beverages, our most preferred subsector in the staples space, have rallied 19% YTD, outperforming vs. MSCI China staples index up 8%. Into 2Q25, we continue to prefer this sub-sector with growth scarcity, positive product cycle and solid earnings visibility amid continued cost benefits; however, we note rising investor con ...

Financial Data and Key Metrics Changes - The preliminary voting results indicated that all director nominees were duly elected to serve until the 2026 annual meeting [21] - The selection of Ernst and Young LLP as the independent registered public accounting firm for the fiscal year ending 12/31/2025 was ratified by approximately 100% of the votes cast [22] - A nonbinding advisory vote on the compensation of the company's named executive officers was approved by approximately 94% of the votes cast [22] Business Line Data and Key Metrics Changes - The company launched several new products in the first quarter, including two new full sugar Monster flavors and various strategic brands in EMEA [27][28] - The Ultra family of products has been growing at over 20% [45] - The company is expanding its Predator brand in various markets, including a national rollout in China [29][56] Market Data and Key Metrics Changes - According to Nielsen, sales in the energy drink category increased by 12.5% year-over-year, with Monster's sales increasing by 10.1% [31] - In Mexico, Monster's sales increased by 17.6%, and its market share rose to 31.2% [34] - In EMEA, the energy drink category grew approximately 13.6% year-over-year, with Monster's market share increasing in several countries [35][36] Company Strategy and Development Direction - The company continues to focus on expanding its energy drink category while exploring opportunities in other beverage categories, including alcoholic beverages [52] - The upcoming launch of Blind Lemon, a new hard lemonade line, is part of the strategy to boost profitability in the Alcohol Brands division [53] - The company is optimistic about the long-term prospects for the Monster brand in China and is excited about the rollout of Predator [56] Management's Comments on Operating Environment and Future Outlook - Management noted a strong recovery in the U.S. energy category, driven by functionality, value proposition, and diverse offerings [43][44] - The company is focused on long-term value creation opportunities and optimizing trade spend [51] - Management expressed confidence in the company's growth strategy and innovation pipeline for 2026 and beyond [62] Other Important Information - The company highlighted that Nielsen data does not capture all sales channels, including foodservice and e-commerce [30] - The company acknowledged the impact of increased input costs and tariffs on aluminum but does not expect a significant impact on gross margins in the short term [49][50] Q&A Session Summary Question: Key factors behind the recovery and sustainability of revenue growth in the U.S. Energy category - Management attributed recovery to functionality, affordable value, image, and diverse offerings appealing to a broad consumer base [43][44] Question: Drivers of strong industry-wide scanner data and consumer preferences - Management noted growth from new consumers, particularly younger females, and a narrowing price differential between energy drinks and other beverages [47][48] Question: Strategy for protecting gross margins - Management discussed input cost increases and a hedging strategy for aluminum, emphasizing ongoing cost savings and pricing evaluations [49][50] Question: Role of Alcohol Brands division in overall strategy - Management stated the focus remains on energy drinks while exploring growth in alcoholic beverages, including the launch of Blind Lemon [52][53] Question: Update on dual brand price point strategy in China - Management highlighted optimism for the Monster brand in China and the rollout of Predator as a key growth driver [56][57] Question: Ongoing involvement of Rodney Sachs in the company - Management confirmed that Rodney Sachs will focus on marketing and innovation while remaining involved in legal matters [58][60]

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In the fiercely competitive world of energy drinks, two industry giants are locked in a high-stakes battle for dominance. On one side stands PepsiCo Inc. (PEP) , a global powerhouse leveraging its vast distribution network and brand muscle. On the other is Monster Beverage Corporation (MNST) , the edgy disruptor that built an empire on adrenaline, attitude and loyal fans.What was once a niche market has exploded into a multi-billion-dollar arena, and both players are racing to lead the charge. But as consum ...

Core Insights - Monster Beverage Corporation (MNST) has shown strong momentum, with shares rising 3.6% after the release of first-quarter 2025 results, reaching a 52-week high of $62.46 [1][6] - The company's growth is driven by increased household penetration and rising per capita consumption of energy drinks, particularly in the U.S. market [2][7] - Monster Beverage's stock performance has outpaced the broader Consumer Staples sector, which declined by 3.5% [3] Financial Performance - In Q1 2025, adjusted EPS (excluding Alcohol Brands) increased by 10.2% year over year to 47 cents, exceeding expectations [6] - Gross margin improved by 240 basis points to 56.5%, attributed to effective pricing strategies and supply chain optimization [6] - The Zacks Consensus Estimate for MNST's 2025 sales and EPS indicates year-over-year growth of 5.9% and 14.8%, respectively [10] Market Dynamics - The U.S. energy drinks category grew by 10% year over year, with Monster's retail sales rising 8.7% for the 13 weeks ending April 26, 2025 [7] - The company is expanding its global footprint, with notable sales increases in China, Australia, and South Korea, as well as market share gains in several European countries [7] - The impact of tariffs on operating results was minimal, and the company is exploring mitigation actions [8] Analyst Sentiment - The Zacks Consensus Estimate for MNST's 2025 EPS rose by a penny in the last week, indicating analyst optimism [9] - The stock currently holds a Zacks Rank of 2 (Buy), reflecting strong market momentum and operational excellence [12]

Financial Data and Key Metrics Changes - Reported net sales for Q1 2025 were $1,850 million, a decrease of 2.3% compared to $1,900 million in Q1 2024 [9] - Gross profit as a percentage of net sales increased to 56.5% in Q1 2025 from 54.1% in Q1 2024, driven by pricing actions and supply chain optimization [9] - Operating income for Q1 2025 increased by 5.1% to $569.7 million from $542 million in Q1 2024 [10] - Net income for Q1 2025 was $443 million, slightly up from $442 million in Q1 2024 [11] - Diluted earnings per share increased by 7.4% to $0.45 in Q1 2025 from $0.42 in Q1 2024 [11] Business Line Data and Key Metrics Changes - Sales of Monster energy drink increased by 8.7% in the thirteen-week period ending April 26, 2025 [14] - Sales of Reign decreased by 9.9%, while NOS increased by 0.8% and Full Throttle decreased by 1.5% [14] - The Alcohol Brands segment saw net sales of $34.7 million in Q1 2025, a decrease of approximately 38.1% compared to the previous year [34] Market Data and Key Metrics Changes - In the U.S., the energy drink category grew by 10% in the thirteen weeks ending April 26, 2025 [6] - In EMEA, the energy drink category grew by approximately 13.7% on an FX neutral basis [7] - In APAC, the energy drink category grew by approximately 13.6% on an FX neutral basis [8] - In Latin America, the energy drink category grew by approximately 15.7% on an FX neutral basis [8] Company Strategy and Development Direction - The company is focused on expanding its presence in non-Nielsen measured channels and optimizing its supply chain [41][42] - Plans for further innovation in the Monster Brewing portfolio and the rollout of Predator and Fury brands in international markets are underway [43][44] - The company is exploring opportunities for its alcohol products in certain international jurisdictions [43] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the long-term prospects for the Monster brand, particularly in China and India [31][38] - The energy category continues to grow globally, with increasing household penetration and per capita consumption [41] - Management noted that April 2025 sales were approximately 16.7% higher than the comparable April 2024 sales [39] Other Important Information - The effective tax rate for Q1 2025 was 23.4%, slightly down from 23.5% in Q1 2024 [11] - The company has approximately $500 million remaining for stock repurchase under the previously authorized program [38] - Management indicated that the tariff landscape is complicated but does not expect current tariffs to have a material impact on operating results [13] Q&A Session Summary Question: Impact of supply chain optimization on Q1 numbers - Management acknowledged that Q1 was impacted by bottler distributor ordering patterns and significant closure days of distribution centers [50] Question: Macro impact on retail sales trends - Management noted that consumer demand remains strong, with positive trends in retail takeaway reflected in Nielsen numbers [55][56] Question: Future gross margin expectations - Management indicated that while Q1 margins were strong, they do not expect the same level of margin in Q2 due to rising costs [65] Question: Top line sales versus internal expectations - Management confirmed that there was more innovation in Q1 than in Q2, with some shipment timing impacts to consider [69] Question: Pricing dynamics and market share satisfaction - Management stated that pricing decisions are based on various factors and emphasized the importance of regaining market share [76][77]

Financial Data and Key Metrics Changes - Net sales for Q1 2025 were reported at $1,850 million, a decrease of 2.3% compared to $1,900 million in Q1 2024 [7] - Gross profit as a percentage of net sales increased to 56.5% from 54.1% in the previous year [8] - Operating income increased by 5.1% to $569.7 million from $542 million in Q1 2024 [9] - Net income for Q1 2025 was $443 million, slightly up from $442 million in Q1 2024 [10] - Diluted earnings per share increased by 7.4% to $0.45 from $0.42 in the previous year [10] Business Line Data and Key Metrics Changes - Sales of Monster energy drinks increased by 8.7%, while Reign sales decreased by 9.9% [13] - The Alcohol Brands segment saw a significant decline, with net sales down 38.1% to $34.7 million compared to the previous year [32] Market Data and Key Metrics Changes - In the U.S., the energy drink category grew by 10% year-over-year [5] - In EMEA, the energy drink category grew approximately 13.7% on an FX neutral basis [6] - In APAC, the category grew by 13.6% on an FX neutral basis [6] - In Latin America, the energy drink category grew by 15.7% on an FX neutral basis [6] - Monster's market share in the U.S. convenience and gas channel decreased from 37.1% to 36.4% [14][15] Company Strategy and Development Direction - The company is focused on expanding its product offerings and optimizing supply chains to enhance gross profit [8][9] - Plans for further innovation in the Monster Brewing segment are underway, with new products being launched in various markets [33][34] - The company is optimistic about long-term prospects in China and India, particularly with the rollout of the Predator brand [30][36] Management's Comments on Operating Environment and Future Outlook - Management noted that consumer demand remains strong, with positive trends in retail takeaway [39][40] - The company is optimistic about the energy drink category's growth, citing increasing household penetration and per capita consumption [39] - Management acknowledged challenges from foreign currency exchange rates and adverse weather impacting sales [7][10] Other Important Information - The company has approximately $500 million remaining for stock repurchase under its authorized program [36] - The juice plant at the AFF facility in Ireland is expected to be operational by mid-year 2025 [41] Q&A Session Summary Question: Impact of supply chain optimization on Q1 numbers - Management explained that Q1 was impacted by bottler distributor ordering patterns and distribution center closures, but April showed robust sales [47][48] Question: Macro impact on the energy category - Management indicated that the energy category remains healthy, with positive trends in both the U.S. and international markets [52][54] Question: Future gross margin expectations - Management expects that the second quarter margin will not be as high as Q1 due to rising costs from the Midwest premium [62] Question: Innovation pipeline and shipment timing - More innovation was rolled out in Q1 compared to Q2, with continued acceleration in distribution expected [66] Question: Pricing dynamics and market share satisfaction - Management stated that pricing decisions are based on market opportunities and emphasized the importance of regaining market share [72][73]