Core Insights - Vitalist Inc. has entered into a strategic agreement with Pattern Inc., a leader in global e-commerce acceleration, to enhance its market presence and distribution capabilities [1][2][3] Partnership Details - The partnership is part of a broader agreement between Authentic Brands Group (ABG) and Pattern, which aims to optimize e-commerce operations for over 50 global brands, including Reebok [2][3] - Pattern will serve as the exclusive distributor for the Reebok Smartwatch product portfolio across key e-commerce marketplaces [2] Strategic Advantages - By leveraging the master agreement with ABG, Vitalist can bypass traditional e-commerce growth methods and directly access advanced marketplace infrastructure [3] - The integration is expected to enhance Vitalist's presence on platforms like Amazon and TikTok Shop, utilizing data science and operational scale similar to leading fashion and lifestyle brands [3] Operational Timeline - Integration work is currently in progress, with a target "go live" date for inventory on Pattern-managed listings set for the second quarter of 2026 [3] About Pattern Inc. - Pattern utilizes proprietary technology and AI to optimize e-commerce growth for global brands, managing over 46 trillion data points to enhance advertising, logistics, pricing, and customer service [4] About Authentic Brands Group - Authentic Brands Group owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales, with a significant presence in 150 countries [6]

Core Insights - Pattern raised $300 million in its IPO, with shares closing up 11% on the first day of trading [1] - The IPO priced shares at $14, valuing the company at $2.5 billion, with an opening price of $13.50 and a closing price of $15.63 [2] Company Overview - Founded in 2013 as iServe Products and rebranded to Pattern in 2019, the company positions itself as an "eCommerce accelerator" [2][4] - Pattern's revenue is heavily reliant on Amazon, with 94% of its 2024 revenue coming from sales on the platform [2] Financial Performance - The company reported $1.8 billion in revenues for 2024, with a 35% revenue increase in the first half of 2025 [5] - As of July, Pattern was collaborating with over 200 brands [5] Market Position and Strategy - Pattern's AI-driven platform supports brands across 60+ marketplaces, optimizing various aspects of eCommerce such as traffic, conversion, price, and availability [3] - The company aims to alleviate the complexities faced by sellers in global marketplaces, including compliance and cost management [6] Future Outlook - Pattern expressed optimism about its growth trajectory, stating that "the best is yet to come" following its IPO [3]