Core Insights - The article presents a league table for the U.S. ETF market, highlighting the distinction between ETF brands and issuers [1] Group 1: ETF Market Overview - The league table reflects daily flows on October 31, 2025, providing insights into the performance of various ETFs [1] - The brand of an ETF refers to its public name, such as "iShares," while the issuer is the legal entity behind it, like "BlackRock" [1] - Many issuers license their ETF infrastructure to third parties, which is why the data is presented in both brand and issuer formats [1]