Core Insights - Urban Edge Properties has signed a lease with TruGolf Links for a flagship location in Cherry Hill, New Jersey, which will feature a premium "eatertainment" experience and is set to open by the end of 2025 [1][3] - TruGolf, a Nasdaq-listed company, is transitioning from selling high-tech golf simulators to opening brick-and-mortar TruGolf Links Centers, offering a high-end entertainment experience [2][4] - The new TruGolf Links Center will include five premium golf simulators, an upscale food and beverage menu, and a full bar, aiming to attract a diverse audience [4][5] Company Overview - TruGolf has been innovating in the golf industry since 1983, focusing on making golf more accessible through technology and offering products like award-winning video games and e-sports platforms [6] - Urban Edge Properties is a real estate investment trust that manages and develops retail real estate in urban areas, owning 73 properties with a total of 17.2 million square feet of gross leasable area [9] Strategic Development - The flagship TruGolf Links Center will be located in a prime area of the Plaza at Cherry Hill, which is anchored by national brands and adjacent to a highly trafficked mall, enhancing its visibility and accessibility [3][4] - The collaboration between TruGolf and Urban Edge aims to create a compelling retail destination that meets community needs and enhances the overall shopping experience [4][5]