Business Overview - The speaker founded a social enterprise to help people with eczema through holistic health approaches, including medication, skincare, nutrition, exercise, and sleep quality [8] - The company won awards and media attention during the COVID period [9] - The speaker delayed graduation for two years to pursue the mission [11] - The speaker quit a management training program in a big company to focus on the social enterprise [12] Financial Challenges and Growth - In 2023, the speaker's bank account dwindled to 8,000 HKD (Hong Kong Dollars), then 3,000 HKD, and eventually three digits [15] - The company initially made 2,000 HKD per month, then 10,000 HKD one year later, and 100,000 HKD the following year, reaching break-even [16] Marketing and Community Engagement - The speaker put 1,000 HKD into Facebook ads for a workshop, but no one signed up [5] - The speaker used a student union email to promote a workshop and recruit a student committee [6][7] - The company rented a 600+ square feet office to build confidence with customers [14] Personal Journey and Motivation - The speaker suffered from eczema since age six and tried various treatments [1] - The speaker found a solution through diet and nutrition [2] - The speaker wrote a book about eczema and tried to give it away [2][3] - The speaker's motivation was to help others with eczema and inspire change [10][19]