Efficiency-oriented streamlined adjustments

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NETEASE INC(9999.HK):1Q25 SOLID BEAT ESPECIALLY PROFIT;BEARING N-T FRUITS FROM EFFICIENCYORIENTED STREAMLINED ADJUSTMENTS
Ge Long Hui· 2025-05-16 17:40
Core Financial Performance - Core game revenue grew 15% YoY in 1Q25, exceeding consensus by 5% and BOCIe by 2% [1] - Total revenue increased by 7% YoY to RMB28.8 billion, 1% above consensus [3] - Adjusted net profit rose 32% YoY to RMB11.2 billion, significantly beating consensus expectations [1] Game Segment Performance - PC game revenue surged 85% YoY, while mobile game revenue declined by 4% YoY, with PC games outperforming BOCIe by 0% and mobile games by 3% [1][3] - Marvel Rivals, Where Winds Meet, Blizzard games, and Naraka: Bladepoint were key contributors to the strong PC game revenue [3] Profitability and Operational Efficiency - Gross profit margin (GPM) expanded to 64.1%, above consensus, with disciplined operating expenses, particularly a 33% YoY reduction in sales and marketing costs [3] - Operating profit grew 37% YoY, achieving a 36.2% operating profit margin, significantly surpassing consensus of 29.2% [3] Future Outlook and Adjustments - The company raised FY2025 adjusted profit forecast by 14%, estimating a 21% YoY increase to RMB40.5 billion [1] - FY2025-27 core online game revenue forecasts were uplifted by 2-3%, reflecting a 0-2% rise in PC games and a 3% increase in mobile games [2] Shareholder Returns and Buyback - The company repurchased approximately 0.4 million shares this quarter and has a remaining buyback quota of US$3.1 billion until January 2026 [3] - Regular quarterly dividends of 30% were distributed [3] Valuation and Target Price - The target price was raised to US$140.0 / HK$220.0, based on a 13.0x FY2025E adjusted EPADS of US$8.8 [4]