本期招财号高流量作品仍以图文类型的轻量化内容为主，其中，福利类内容占主流。 本期为基金社交媒体指数（2025年10月）。 本期为基金社交媒体指数（2025年10月）。 10月基金总榜Top3分别为富国基金、华夏基金、中欧基金。本期新上榜机构有长城基金（Top17）、长信基金（Top19）、平安基金（Top20），兴证全球基 金（9月Top14）、景顺长城基金（9月Top15）、汇丰晋信（9月Top19）掉出榜单。 抖音平台本期上榜作品集中于两大主线：节日情感营销与轻量化投资者教育，体现出基金公司在内容策略上对用户情绪共鸣与理财认知提升的双重关注。恰 逢中秋、国庆双节，多家机构结合团圆、家国等主题推出系列内容，以情感化表达拉近与用户距离，如富国基金合唱团IP推出《月亮之歌》向祖国、用户表 达节日祝福；南方基金围绕中秋佳节制作视频，传递团圆安康的祝愿，并搭配互动活动提升用户参与度。投资者教育相关作品方面，多个账号通过通俗易 懂、趣味性的方式讲解投资知识，如反诈提示、定投策略、投资价值观等，提升用户理财认知。具体来看，万家基金解读"存款搬家现象"，分析其成因、资 金流向与市场影响，为用户资产配置提供参考，获1.3万 ...

Group 1 - The advertising market is experiencing a slowdown in growth, influenced by regulatory policies and a conservative budget approach from advertisers [2][4][6] - Media traffic distribution is relatively concentrated, with exposure remaining the primary goal and conversion being the core focus [10][12] - Brands are adjusting their marketing investments, with policy directions driving the release of consumer demand [14][15] Group 2 - The mobile platform continues to dominate, accounting for nearly 89% of internet advertising expenses [17][18] - Various marketing entry points provide advertisers with more options to enhance marketing efficiency [20] - The competition among media is intensifying, with every touchpoint becoming a potential marketing channel [22][23] Group 3 - Deepening engagement by increasing usage duration and frequency is essential for maximizing advertising effectiveness [24][26] - New application scenarios are emerging, driven by traffic growth and advertising monetization [28][30] - Integrating traffic from various channels can provide incremental marketing opportunities [32][34] Group 4 - Vertical media users present significant value extraction opportunities, which can effectively extend marketing traffic [43][45] - Brands are focusing on optimizing marketing channels to enhance conversion efficiency [48][50] - The trend towards emotional marketing is rising, with brands leveraging emotional resonance to enhance consumer engagement [71][73] Group 5 - The integration of AI technology into marketing scenarios is becoming a new trend, facilitating efficient interaction and emotional connection [77][78] - Advertisers are expected to increase the number of hard advertising placements in the second half of the year to expand audience reach [78]