Group 1 - The trend of low-alcohol and fashionable liquor products is becoming mainstream as major liquor companies invest in research and development [1] - Young consumers show low loyalty to traditional liquor, preferring products that align with their personal characteristics and emotional values [1][4] - Emotional value is emerging as a key driver of consumption among the younger generation, influencing their purchasing decisions [3][4] Group 2 - Young consumers are increasingly spending on experiences and products that provide emotional satisfaction, with nearly 30% of their spending driven by interests [3] - The demand for low-alcohol beverages is rising, with products like low-alcohol fruit wine and tea wine experiencing significant growth in the instant retail channel, with a year-on-year increase of 72% [4][7] - New consumption scenarios such as solo drinking and outdoor activities are gaining popularity, leading to a surge in instant retail models [4][6] Group 3 - Companies need to adopt a holistic approach to product design, focusing on youthfulness and trendiness to attract young consumers [6] - Successful products combine unique flavors and cultural elements, appealing to the curiosity of young consumers and becoming social currency [6] - Low-alcohol beverages should incorporate vibrant elements and flavors to enhance emotional engagement and meet the preferences of younger consumers [7]