Branding & Marketing Insights - The key to success for brands and products lies in aligning heart, mind, and emotions [1] - Energy is a crucial element in personal branding, influencing product success and outcomes [1] - Authenticity and embracing vulnerability are essential for brands, artists, and products to stand out [1] - Personal brands can encompass products or services, with uniqueness stemming from essence and differentiation [4] Psychological & Motivational Factors - The heart generates a powerful electromagnetic field extending up to 100 meters, influencing our energy [1] - The heart possesses its own consciousness, serving as a driving force to coordinate the mind and facilitate project completion [1] - Overcoming limiting beliefs and aligning the mind with the heart are crucial when facing doubts during brand creation [1] - Intuition and energy from the heart are vital for achieving objectives, encouraging individuals to break free from limited thinking [1][2] Decision-Making & Personal Growth - Coherent decision-making, aligned with personal desires, leads to life transformation and the emergence of opportunities [1] - Embracing one's essence and daring to act uniquely defines a true personal brand [4] - Trusting in feelings and intuition while training the mind for alignment is key to achieving dreams [4]

Energy Consumption and Dependence - Costa Rica relies on petroleum derivatives for 65% of its energy consumption, highlighting a significant dependence on oil producers [3] - A shift towards 75% to 80% dependence on petroleum derivatives is projected if the current trend continues, necessitating a redesign of the energy matrix [4] Energy Transition and Alternatives - A transition to 100% electric vehicles for light transportation (cars, motorcycles, urban buses) by 2050 is proposed, with a projected fleet of nearly 30,000 electric vehicles by the end of 2025 [5] - Heavy vehicles (trucks over 4 tons, inter-provincial buses) should transition to natural gas by 2050, which is claimed to be 24% cleaner than current fossil fuels [6] - Over 90% of countries that are signatories to international environmental agreements use natural gas extensively [7] Electricity Generation and Challenges - The country is experiencing an energy deficit, with electricity demand exceeding production capacity, leading to reliance on electricity imports and diesel/bunker-fueled thermal generation [10] - Over the last 10 years, Costa Rica has spent approximately 408 billion colones on electricity imports and thermal generation [11] - A 3% annual growth in electricity demand would require adding 4500 MW of production capacity by 2050, more than doubling the capacity built in the last 100 years [14] - Projections indicate a need for 17,000 MW by 2075 and 35,600 MW by the end of the 21st century [15] Proposed Solution: Nuclear Energy - Nuclear energy, specifically small modular reactors (SMRs) using molten salt technology, is proposed as a solution to generate the required electricity [18][22] - Nuclear energy is presented as a safer alternative, citing statistics that only 4,000 deaths have occurred in nuclear accidents throughout history, compared to 60 million in traffic accidents [20] - France generates 65% of its electricity from nuclear reactors, and a fifth of the electricity in OECD countries comes from nuclear energy [23] Energy Independence and Future Vision - Costa Rica could achieve a 100% national energy matrix by 2050, composed of one-third natural gas and two-thirds electricity, including nuclear [24]