Financial Data and Key Metrics Changes - The energy category has stabilized and is experiencing double-digit growth rates, with Celsius showing significant growth and a market share of approximately 10-11% [2][5][26] - Record revenues and profits were achieved in the second quarter, with gross profits and EBITDA also reaching new highs [5][72] Business Line Data and Key Metrics Changes - The acquisition of Elani Nu, a female-focused brand, is expected to enhance the Celsius portfolio and has been integrated since April 1 [3][5][40] - The partnership with Pepsi has positioned Celsius as a category captain in the energy drink sector, allowing for better product placement and stock availability [6][10][12] Market Data and Key Metrics Changes - The energy drink category has seen a year-over-year growth of 17-18%, with brands like Red Bull and Monster continuing to perform well [25][26] - The shift in consumer behavior indicates a transition from coffee to energy drinks, with larger formats becoming more popular among consumers [29][33] Company Strategy and Development Direction - The long-term strategy focuses on strengthening distribution partnerships, particularly with Pepsi, to enhance market presence and product availability [9][10][67] - The company aims to optimize its brand portfolio, including Rockstar, Elani, and Celsius, to cater to diverse consumer segments and drive daily consumption [52][63][85] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the energy category's robustness and the company's ability to leverage its partnership with Pepsi for future growth [25][67] - The integration of Elani and Rockstar is seen as a significant opportunity to enhance market reach and brand performance [36][40][72] Other Important Information - The company is restructuring its teams to focus on convenience, food service, and mass distribution, enhancing its operational capabilities [68][79] - The transition to Pepsi's distribution network is anticipated to be smooth, with a focus on communication and project management to mitigate disruptions [76][80] Q&A Session Summary Question: What does the agreement with Pepsi mean for Celsius' long-term strategy? - The partnership is critical for distribution, allowing better product placement and stock management in a competitive market [9] Question: How does the acquisition of Elani Nu change the ability to service energy consumers? - It provides a modern energy approach, targeting different consumer segments effectively [18] Question: What is the expected financial impact of the deal with Pepsi? - The deal is expected to enhance revenue and operational efficiency, with Rockstar contributing approximately $250 million in incremental revenue [71][72] Question: How is the transition to Pepsi's distribution network being managed? - The company has established processes and a larger key accounts team to ensure a seamless transition [79][80] Question: What does success look like for Celsius in the next two to three years? - Success involves building a strong portfolio with significant market share in the energy category, leveraging Pepsi's distribution capabilities [85]