Core Insights - Sony has acquired a controlling stake in Peanuts Holdings, increasing its ownership to 80% for over $450 million, allowing access to iconic characters like Snoopy and Charlie Brown for various media [1][4][5] - The deal values Peanuts Holdings at more than $1 billion, with the remaining 20% stake retained by the family of Peanuts creator Charles M. Schulz [5][13] - Despite the acquisition, Peanuts content will continue to be available on Apple TV+ due to a licensing agreement that extends through 2030 [5] Company Strategy - Sony's investment in Peanuts Holdings aligns with its broader strategy of expanding its entertainment and gaming portfolio, having previously invested billions in acquisitions [10][13] - The company has a history of significant investments, including over $300 million in Kadokawa and plans for around $460 million for a stake in Bandai Namco Holdings [13] Industry Context - The Peanuts franchise has been a significant part of pop culture since its inception in 1947, with various media adaptations including toys, films, and holiday specials [8][9] - The animated film "The Peanuts Movie" generated over $200 million in revenue, showcasing the franchise's commercial viability [6]