What was once a straightforward trip to the store has evolved into a complex journey where purchase decisions are driven by trust and perceived value. Consumers now move fluidly between streaming content, social media, product research, and retail touchpoints—expecting a coherent brand story at every turn.Consider the typical path: A consumer spots shampoo on a bathroom counter during a Prime Video series, encounters it while scrolling social media, sees a relevant display ad while reading hair care trends ...