Core Insights - Meta has introduced a new feature called "ghost posts" on its Threads app, which automatically archives posts 24 hours after they are uploaded, similar to a feature on its other platforms [1] Company Summary - The launch of "ghost posts" reflects Meta's strategy to enhance user engagement by incorporating ephemeral content, which has gained popularity across social media platforms [1] Industry Summary - The introduction of this feature aligns with broader trends in the social media industry, where temporary content is increasingly favored by users, indicating a shift in content consumption patterns [1]