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Yalla Group Announces Partnership with Saudi Esports Federation to Drive Growth of Local Esports Ecosystem
Prnewswire· 2026-02-02 10:00
Core Insights - Yalla Group Limited has formed a strategic partnership with the Saudi Esports Federation to enhance the national esports ecosystem in Saudi Arabia, focusing on inclusivity and local talent development [1][2][3] Group 1: Partnership Details - Yalla has been appointed as the Official Event Partner of the Saudi eLeague 2026, which is the premier national esports competition in the Kingdom [3] - The partnership includes two Memoranda of Understanding aimed at developing esports and creating pathways for aspiring talent in Saudi Arabia [2] Group 2: Focus on Women's Participation - A significant aspect of the partnership is the support for the Women's Saudi eLeague, promoting female participation in competitive gaming [3] - Yalla aims to cultivate female talent and establish structured pathways for women's involvement in esports [3] Group 3: Talent Development Initiatives - Yalla will launch a talent development program in collaboration with the Saudi Esports Academy, focusing on training, mentorship, and competitive experience for local esports talent [4] - This initiative is designed to strengthen talent pipelines and enhance the long-term competitiveness of Saudi Arabia's esports ecosystem [4] Group 4: Strategic Importance - The partnership aligns with Saudi Arabia's Vision 2030 and the National Gaming and Esports Strategy, emphasizing the importance of local engagement and sustainable growth in the gaming sector [2][5] - Yalla's involvement is expected to amplify the prestige of the Saudi eLeague and contribute to a world-class experience for players and fans [5]