Core Insights - The 15th National Games has sparked a cultural phenomenon through its mascots "Xiyangyang" and "Lerongrong," which have been humorously dubbed "Greater Bay Chickens" by netizens, highlighting the intersection of sports and local culture [1][2][6] Cultural Impact - The mascots symbolize joy, harmony, and unity, while their design reflects the unique cultural identities of Guangdong, Hong Kong, and Macao, showcasing a blend of Eastern and Western influences [4][5] - The humorous public reaction has evolved into a cultural touchpoint, bridging national sports events with everyday experiences, and fostering a deeper sense of cultural pride [11][12] Economic Implications - The event has attracted 33 licensed manufacturers and 44 retailers, with over 2,800 licensed products approved, resulting in a total market value exceeding 680 million yuan [7] - Dongguan has emerged as a key production hub, developing over 1,500 types of authorized products, leveraging its industrial expertise to meet demand [8][9] - The collaboration between event organizers and local manufacturers has strengthened the region's reputation in cultural product development, activating a full industrial chain from design to market distribution [9][10] Cultural Heritage Promotion - The mascots serve as a catalyst for promoting intangible cultural heritage, integrating local cultural elements into the event, such as traditional gifts for athletes and regional delicacies [10][11] - The ability to blend cultural authenticity with online trends is crucial for unlocking the economic potential of future large-scale events [12][13]