Core Insights - American Express is enhancing the Las Vegas experience for its Card Members by providing access to premium restaurants, hotels, and entertainment options, particularly during the Formula 1 Heineken Las Vegas Grand Prix [1][2] Group 1: New Experiences and Offerings - American Express is an Official Partner of Formula 1 and the Las Vegas Grand Prix, offering exclusive on and off-track events, including the American Express Fan Experience and elevated hospitality options [2] - The company has added new luxury properties to its Fine Hotels + Resorts program, including the Bellagio Resort & Casino and The Cosmopolitan of Las Vegas, expanding its offerings to 20 properties in Las Vegas [3][11] - The American Express Trackside Lounge will provide Platinum Card Members with exclusive access to a hospitality space with views of the race, along with complimentary cocktails and race radios [5][11] Group 2: Exclusive Access and Benefits - Card Members will enjoy complimentary rides on the High Roller Observation Wheel during race weekend, along with exclusive wine tastings for Platinum Card Members [5][11] - The Premium Events Collection offers a three-day experience for Platinum and Centurion Members, including access to the Amex Paddock Club Suite and meet-and-greet opportunities with racing experts [11] - Dining options through Resy will allow eligible Card Members to book exclusive tables at top restaurants in Las Vegas, enhancing their culinary experiences [11] Group 3: Brand Positioning and Strategy - American Express positions Las Vegas as a key destination for its Card Members, emphasizing its role in providing unforgettable experiences in the entertainment capital of the world [4][5] - The company aims to redefine the travel experience for Card Members visiting Las Vegas, offering elevated airport lounges and premium hotel benefits [7][11] - American Express continues to build its brand on trust, security, and service, leveraging its extensive global network to enhance customer experiences [8]