Core Insights - Clear Channel Outdoor has secured a new 10-year contract with the Metropolitan Washington Airports Authority, starting March 1, 2026, to enhance advertising at Washington Reagan National Airport and Washington Dulles International Airport [1][4] - The agreement aims to evolve the existing advertising program, which has already seen significant revenue growth, and to integrate digital media advancements to improve passenger experiences [2][3][4] Advertising Strategy - The new contract emphasizes a commitment to achieving 85% digital advertising coverage within two years, introducing innovative digital formats such as LumiGlass and Prism360 digital columns [5] - Clear Channel Outdoor's advertising program has attracted major global brands, including Meta, Samsung, and Barclaycard, indicating its effectiveness in the airport advertising space [4] Market Trends - Recent research by Clear Channel Outdoor, conducted by Nielsen, highlights the effectiveness of airport advertising in driving actions among frequent flyers, particularly as air travel continues to surge [6][7] - The study underscores the unique position of airport media in delivering brand awareness and conversion, especially in a landscape characterized by increased traveler mobility and digital connectivity [7] Company Overview - Clear Channel Outdoor Holdings, Inc. is a leader in the out-of-home advertising industry, focusing on innovation through digital billboards and data analytics to enhance advertising effectiveness [8]

Core Insights - Days Inns - Canada is enhancing its partnership with the Canadian Hockey League (CHL) by sponsoring the 2025 Memorial Cup, which will take place in Rimouski, Quebec from May 22 to June 1, 2025 [1] Group 1: Sponsorship Details - The sponsorship includes on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games [2] - Days Inns has collaborated with experiential marketing agency XMC to create interactive experiences for attendees [2] Group 2: Marketing Strategy - The marketing strategy aims to connect with CHL fans and enhance brand awareness through personalized activations, such as customized hockey cards for attendees [3] - A customized email campaign offering exclusive savings at Days Inns was launched for CHL Insider newsletter subscribers, complemented by digital ads on CHL websites [3] Group 3: Company Overview - Days Inns - Canada operates over 105 independently owned properties with more than 8,515 rooms across the country, participating in the Wyndham Rewards program [5] - Wyndham Hotels & Resorts, the parent company, is the largest hotel franchising company globally, with approximately 8,900 hotels in nearly 95 countries [5] Group 4: About XMC - XMC is an independent agency specializing in sponsorship and experiential marketing, providing strategic counsel and execution for over 30 companies [6] Group 5: About the Canadian Hockey League - The CHL is the largest development hockey league globally, consisting of 51 Canadian and nine American teams, supplying more players to the NHL and U SPORTS than any other league [7]