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Choice Hotels Strengthens U.S. Footprint With Everhome Suites
ZACKS· 2026-02-03 19:00
Core Insights - Choice Hotels International, Inc. (CHH) is enhancing its position in the global hospitality market through the expansion of its midscale extended-stay brand, Everhome Suites, with recent openings in Texas, Kentucky, and New Jersey [2][10] Expansion of Everhome Suites - Everhome Suites has reached a national portfolio of 27 properties, establishing itself as a leader among newly launched midscale extended-stay brands, designed for long-term comfort with apartment-style suites [3][10] - The brand's growth is supported by a collaboration with Highside Companies, a Denver-based real estate firm, which has facilitated the rapid expansion [5] Strategic Priorities - Extended stay is a strategic priority for Choice Hotels, with a redesigned hotel prototype that reflects a data-driven and cost-efficient development strategy based on input from stakeholders [4][8] - The company is focusing on high-revenue segments and high-growth international markets, with plans to double international adjusted EBITDA by 2027 [7] Recent Openings and Market Position - New properties include locations in San Antonio, TX, Bowling Green, KY, and Somerset, NJ, strategically located near major employers and healthcare facilities to cater to business and extended-stay travelers [6] - The company is committed to meeting the rising demand for extended-stay accommodations, supported by a growing pipeline of developments [6] Stock Performance and Market Outlook - CHH shares have increased by 11.2% over the past three months, compared to a 16.4% growth in the Zacks Hotels and Motels industry, despite facing near-term challenges such as softness in U.S. RevPAR trends [9]