Government Policy & Regulation - Fuel economy standards implemented by the Obama administration had the unintended consequence of encouraging the production of larger vehicles [1] - The current political system employs complex methods instead of a simple tax per liter of fuel to account for environmental costs [1] - Policy should clearly communicate what consumers/the market should optimize for and its importance, rather than dictating how to optimize [1] Market Trends & Consumer Behavior - Sedans have become less popular, with a shift towards larger vehicles [1] - The three largest US automakers offer 62 vehicles for sale [2]