Core Viewpoint - FEMSA's shares have increased by 24.3% year-to-date, outperforming the broader industry and Consumer Staples sector, which grew by 10.7% and 5.7% respectively, while also surpassing the S&P 500's decline of 12.6% in the same period [1]. Stock Performance - At the current price of $106.23, FMX stock is trading at a 13.7% discount to its 52-week high of $123.09 and reflects a 31% premium from its 52-week low of $81.08 [5]. - The stock is above its 50 and 200-day moving averages, indicating a bullish sentiment [5]. Growth Strategies - FEMSA is focused on the FEMSA Forward Strategy, aimed at long-term value creation in its core businesses, including retail, Coca-Cola FEMSA, and Digital@FEMSA [6]. - The retail business, particularly the Proximity division, presents substantial long-term growth opportunities [6]. Digital Initiatives - FEMSA is advancing in the digital space through Digital@FEMSA, which aims to create a value-added digital and financial ecosystem [7]. - The company is investing in digital offerings, loyalty programs, and fintech platforms within its OXXO chains to strengthen its long-term position [8]. Business Unit Performance - FEMSA is experiencing solid growth trends across all business units, with significant opportunities in the Proximity and Health retail sectors [9]. - OXXO Mexico is a key pillar of FEMSA's retail operations, with a store network exceeding 1,000 locations and increasing productivity per store [11]. Valuation Perspective - FEMSA is trading at a forward 12-month price-to-earnings ratio of 19.79X, which is above the industry average of 12.49X, indicating a premium valuation [12]. - This premium is justified by FEMSA's consistent financial performance and growth prospects, driven by successful digital initiatives and strong performances in OXXO Mexico and OXXO Gas [13]. Investment Potential - The focus on the FEMSA Forward strategy, digital expansion, and potential in Proximity and Health retail businesses offers significant long-term growth opportunities [15].