Core Viewpoint - Uber Technologies is targeting senior citizens as a new demographic to drive future revenue growth by enhancing its app features for easier use by older users [1][2]. Group 1: New Features for Seniors - Uber has introduced a new feature called "Seniors" that allows family accounts to add older individuals, enabling them to book rides, make payments, and track routes in real time [2][5]. - The app for senior users includes larger text and icons for easier navigation, along with a "minimal homescreen" to simplify the booking experience [3][4]. - Seniors can choose to make their own payments or use the default card linked to the family account, with some trips eligible for payment via health benefits cards [4]. Group 2: Family Accounts and User Growth - The introduction of family accounts has likely contributed to an increase in user figures and ride numbers, as these accounts can be utilized by multiple users with a single payment option [5][7]. - Family accounts also offer added security features and real-time tracking, which may enhance user experience and trust [5]. - Uber previously rolled out solo rides for users aged 13 to 17 under family accounts, allowing parents to link accounts, pay for rides, and track them in real time [6]. Group 3: Future Growth Potential - The expansion of user demographics, particularly through family accounts, is seen as a key strategy for Uber's future growth, allowing individuals to manage rides for their children, parents, and grandparents [6][7].