Workflow
Fan - first entertainment
icon
Search documents
Sports.com’s First Weekend Streaming the Super League Kerala Delivers Strong Kickoff
Globenewswire· 2025-10-06 16:16
Core Insights - SEGG Media Corporation reported a successful opening weekend for the Super League Kerala, showcasing strong in-stadium attendance and online viewership [1][2] - The company aims to expand its streaming services aggressively across Saudi Arabia and the MENA region, leveraging the popularity of football in these markets [2][3] Group 1: Match Results and Audience Engagement - The opening weekend featured three matches with the following results: - Calicut FC vs Forca Kochi FC: 2-1, EMS Stadium, Calicut – 25,974 attendees - Malappuram FC vs Thrissur Magic FC: 1-0, Payyanad Stadium, Malappuram – 14,236 attendees - Thiruvananthapuram Kombans FC vs Kannur Warriors FC: 2-3, Chandrasekharan Nair Stadium, Thiruvananthapuram – 7,452 attendees [7] - Total digital viewers for the weekend reached 517,577, with an average watch time of 60 minutes [7] Group 2: Strategic Partnerships and Future Plans - The partnership with the Super League Kerala is a key element of Sports.com's strategy to enhance its presence in the rapidly growing football markets of India and the MENA region [3] - Sports.com plans to implement a user registration system for its platform, allowing for monetization through sponsorships, advertising, and premium experiences [2][3] Group 3: Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and AI-driven live experiences [5] - Sports.com is positioned as a next-generation sports media platform that aims to redefine global sports connectivity through innovative partnerships and scalable technology [4]