Workflow
Sports.com
icon
Search documents
SEGG Media Set to Acquire Ad Technology Leader Triggy.AI
Globenewswire· 2025-11-13 14:32
Core Insights - SEGG Media Corporation has signed a binding Letter of Intent to acquire Triggy.AI, an AI technology company focused on dynamic ad-revenue formats and gamified engagement solutions, with the acquisition expected to close on or before November 28, 2025 [1][5] - The acquisition aims to enhance SEGG Media's technology capabilities, strengthen recurring revenue, deepen audience engagement, and scale monetization across its global digital ecosystem [1][5] Company Overview - SEGG Media is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and AI-driven live experiences [7] - The company operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, aiming to redefine audience interaction with content [7] Triggy.AI Overview - Triggy.AI, founded by experienced gaming and sports-technology entrepreneurs, has developed an advanced AI engine that optimizes engagement and advertising for international brands [2] - The platform provides personalized, real-time user interactions that enhance dwell time, engagement, and conversion, contributing to predictable monthly recurring revenue from enterprise clients [2] Strategic Implications - Integrating Triggy's technology will allow SEGG Media to deliver next-generation content formats, data-driven advertising, and immersive fan experiences at scale across its flagship brands [3] - The acquisition is seen as a significant step in leveraging AI to differentiate SEGG Media's digital ecosystem and unlock new revenue streams [4][5] Leadership Perspectives - Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, emphasized the importance of dynamic technology for SEGG Media's future and the enhancement of user experiences through the acquisition [4] - Matt McGahan, President and CEO of SEGG Media, stated that AI is central to the company's long-term strategy, reinforcing its commitment to investing in advanced technology for innovation and profitability [5]
Sports.com Expands Brand Into the NBA, Extending SEGG Media’s U.S. Sports Footprint
Globenewswire· 2025-11-12 14:30
Core Viewpoint - SEGG Media Corporation is enhancing its commercial outreach strategy by placing full-page advertisements in seven prominent NBA team yearbooks for the 2025/26 season, following a similar campaign in the NFL [1][3]. Group 1: Advertising Strategy - The advertisements will be featured in yearbooks for iconic NBA franchises including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks [2]. - This initiative is part of SEGG Media's broader strategy to increase brand visibility within major U.S. sports leagues, specifically targeting both NFL and NBA audiences [3][4]. Group 2: Company Vision and Future Plans - SEGG Media aims to position Sports.com as a leader in fan engagement and immersive content within the global basketball arena, with plans to develop sponsorships, streaming partnerships, and academy programs [4]. - The company is also focused on creating behind-the-scenes content and fan engagement activities for 2026, which are expected to enhance brand reach and shareholder value [4]. Group 3: Company Overview - SEGG Media Corporation is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and AI-driven live experiences [5].
Sports.com Expands Brand Into the NBA, Extending SEGG Media's U.S. Sports Footprint
Globenewswire· 2025-11-12 14:30
Core Insights - SEGG Media Corporation has announced a new agreement to place full-page advertisements in seven NBA team yearbooks for the 2025/26 season, enhancing its commercial outreach strategy [1][2] - This initiative follows a successful NFL yearbook campaign, indicating SEGG Media's commitment to embedding the Sports.com brand within the U.S. sports landscape [3][4] - The company aims to expand its presence in basketball through various initiatives, including sponsorships, streaming partnerships, and academy programs, aligning with its mission to lead in fan engagement and immersive content [4] Company Strategy - The placements will feature high-visibility coverage with iconic NBA franchises such as the Boston Celtics, Chicago Bulls, and Los Angeles Lakers, among others [2] - SEGG Media's Chairman, Matthew McGahan, emphasized the importance of brand visibility within valuable sports ecosystems, highlighting the company's focus on expanding into basketball [4] - The company is also developing behind-the-scenes content and fan engagement activations for 2026, aimed at extending brand reach across multiple leagues [4] Industry Positioning - SEGG Media is positioning itself as a significant player in the sports, entertainment, and gaming sectors, with a focus on integrating traditional assets with blockchain innovation [5] - The company operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, aimed at redefining audience interaction with content [5] - By executing brand placements in major sports leagues like the NFL and NBA, SEGG Media is working towards becoming one of the most visible brands listed on NASDAQ [4]
Sports.com Named Title Sponsor at Soccerex Miami 2025
Globenewswire· 2025-11-06 19:48
Core Insights - Sports.com has been confirmed as the Title Sponsor for Soccerex Miami 2025, scheduled for November 12-13, 2025, at the Miami Beach Convention Center [1][11] - A senior delegation from SEGG Media, including its Chairman, President & CEO Matthew McGahan, will attend the event alongside key figures from Sports.com [2] - The event will feature prominent branding for Sports.com, enhancing its visibility and recognition within the global football community [3] Global Branding and Presence - The Sports.com logo will be prominently displayed throughout the Miami venue, including stage branding and signage, ensuring high visibility to attendees [3] - This sponsorship marks the flagship event for Sports.com in 2025, following successful partnerships in Istanbul and Amsterdam earlier in the year [4][5] Event Significance - Soccerex Miami 2025 will gather representatives from elite football clubs and global leaders in the sport, focusing on key topics such as club ownership, data & AI, women's football, and fan engagement [6][7] - The event aims to shape the roadmap toward the 2026 FIFA World Cup, bringing together top executives, investors, and innovators in the football industry [7] Strategic Partnerships - Majed Al-Sarour, President of Sports.com, emphasized the importance of the partnership with Soccerex Miami in uniting the global football community through innovation and technology [8] - Matthew McGahan highlighted the partnership as a milestone for SEGG Media in bridging sports, entertainment, and technology on a global scale [8] Company Overview - SEGG Media Corporation is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and AI-driven experiences [9] - Sports.com serves as SEGG Media's flagship global sports media platform, connecting fans, athletes, and brands through live events and original content [10]
SEGG Media’s Racing Women Make History at the Yas Marina Circuit with First-Ever Female Podium in 2025/26 Gulf Radical Cup
Globenewswire· 2025-11-03 14:00
Core Insights - SEGG Media Corporation celebrates a historic achievement as Jorden Dolischka becomes the first woman to stand on the Gulf Radical Cup podium at the Yas Marina Circuit, marking a significant milestone for women in motorsport [2][3]. Performance Highlights - Jorden Dolischka achieved the fastest lap of the day with a time of 1:58.0 and made a remarkable comeback in Sprint Race 1, finishing sixth after starting from the back due to an electrical issue. She secured third place in the second sprint, making history [4]. - Léna Galyó, in her second Radical event, faced technical challenges but managed to achieve two Top-10 finishes, showcasing her potential as a future contender [5]. Company Statements - Matthew McGahan, Chairman, President & CEO of SEGG Media, emphasized that the weekend was about talent rather than gender, highlighting that female racers can compete at the highest level when given equal opportunities [7]. - Graeme Glew, CEO of Racing Women, expressed pride in Dolischka and Galyó's performances, noting that Racing Women is becoming a symbol of opportunity and inclusion in motorsport. He also mentioned plans to expand Racing Women's global presence [8]. Audience Engagement - The event was streamed live on the Sports.com app and across Racing Women's social channels, attracting tens of thousands of viewers in the Middle East. SEGG Media's global footprint has surpassed 45 million cumulative live-stream views since its launch [8]. Company Overview - SEGG Media Corporation is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and ethical gaming [10].
SEGG Media Charts a Bold Course into Web3 with $300M Digital Asset Initiative
Globenewswire· 2025-10-30 12:30
Core Insights - SEGG Media Corporation has launched a two-year Web3 and Digital Asset Strategy aimed at generating sustainable on-chain yield and accelerating tokenization in sports and entertainment [1][2] - The company has established a $300 million Digital Asset and Tokenization Program, positioning itself as a pioneer among NASDAQ-listed firms in integrating traditional finance with blockchain [2][6] Digital Asset Strategy - The strategy includes an 80/20 capital allocation model, with 80% of capital allocated to a multi-asset crypto treasury focused on Bitcoin, Ethereum, Solana, and ZIGChain, while 20% will fund strategic acquisitions [3][8] - The initiative aims to create a tokenized sports and entertainment ecosystem, enhancing fan engagement and monetization opportunities for athletes and artists [5][9] Execution Roadmap - The rollout will occur in four phases: 1. Activation of the SEGG Media Crypto Advisory Board and validator setup [9] 2. Tokenization pilots under Sports.com and Concerts.com [9] 3. Expansion of the Sports and Entertainment Exchange platform [9] 4. Full Web3 convergence with a multi-asset treasury and active validators [9] Governance and Transparency - The SEGG Media Crypto Advisory Board will oversee governance and transparency in treasury, validator, and tokenization operations [6] - All income from validator activities will be reported through SEC-compliant filings to ensure transparency and shareholder value [4][6] Strategic Partnerships - SEGG Media has signed a Memorandum of Understanding (MOU) with ZIGChain to leverage its blockchain infrastructure for real-world asset tokenization [3][10] - This partnership aims to enhance institutional-grade infrastructure for yield generation and fan participation [5][10]
Sports.com Builds on 10 Million-View Milestone with Second Season of Hit LATAM Series Máximo Fútbol
Globenewswire· 2025-10-23 16:30
Core Insights - SEGG Media Corporation is expanding its original content offerings with the greenlighting of Season Two of Máximo Fútbol, following the success of its debut season in Mexico [1][2] - The renewal is driven by exceptional audience engagement across Latin America and internationally, establishing Sports.com as a leading platform for sports entertainment [2][4] - Season Two will feature expanded storylines, new teams, and enhanced production values, with filming set to begin in Q1 2026 and a premiere planned for April 2026, just ahead of the FIFA World Cup [3][4] Company Strategy - The CEO of Sports.com Media highlighted the significant demand for authentic local sports storytelling, emphasizing the company's commitment to producing content that resonates globally while celebrating regional pride [4] - SEGG Media's strategy focuses on scalable content that connects communities globally, as evidenced by the record-breaking viewership of the Kerala Super League and the success of Máximo Fútbol [4][5] - The company aims to build an integrated, revenue-generating ecosystem that combines live sports, original programming, and interactive fan experiences to enhance shareholder value [5] Audience Engagement - The first season of Máximo Fútbol achieved over 10 million total views within the first three weeks of the Kerala Super League matches, showcasing the growing audience interest in the company's offerings [5] - The producer of Máximo Fútbol noted that the audience response to Season One exceeded expectations, indicating a strong cultural connection and community engagement [5] Future Outlook - The upcoming season is expected to capitalize on the momentum gained from the first season and the overall growth of Latin American football, which is increasingly influencing the global sports landscape [3][4] - SEGG Media is positioned to redefine audience interaction with content through its innovative approach that integrates traditional assets with blockchain technology and immersive fan engagement [7]
Sports.com Surpasses 10 Million Views as Super League Kerala Captivates Global Audiences
Globenewswire· 2025-10-21 13:33
KERALA, India, Oct. 21, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group announces that viewership of Super League Kerala (“SLK”) related content has smashed through the 10 million views milestone across live broadcasts and digital distribution channels following the third weekend of matches. This is a testament to the growing popularity of both SLK and the rising influence of the Sports.com brand across ...
SEGG Media Regains Full Compliance with Nasdaq
Globenewswire· 2025-10-20 14:51
Core Points - SEGG Media Corporation has regained full compliance with Nasdaq's continued listing requirements, marking a significant milestone since its rebranding from Lottery.com [1][2] - The compliance issue was related to shareholder approval for equity grants made in 2023 and early 2024, which have now been aligned with the approved 2021 Incentive Plan [2] - The current management team, which took over in May 2023, has addressed various legacy issues, allowing the company to focus on growth and shareholder value [3][4] Company Developments - The company has executed a multi-vertical acquisition strategy across sports, entertainment, esports, and live events [8] - SEGG Media is ramping up investor communications and focusing on revenue-generating activities across its core brands, including Sports.com and Concerts.com [3][4] - The company has worked with the SEC to declare two Form S-1 Registration Statements effective, enabling it to raise $450 million for global operations and revenue growth [8] Strategic Focus - SEGG Media aims to maximize value across its brand portfolio and generate revenue, with a strong emphasis on scaling operations and launching new programs [4] - The company is redefining audience engagement through immersive fan experiences and ethical gaming [5]
Over 5.4 Million Views Across Super League Kerala as Sports.com Accelerates Global Expansion and Premium Content Strategy
Globenewswire· 2025-10-13 17:57
Core Insights - SEGG Media Corporation's platform Sports.com has achieved over 5.4 million total views for its live broadcasts of the Super League Kerala, marking a significant milestone in its streaming engagement [1][2] - The company is focusing on high-impact content initiatives to enhance its position as a leading destination for live sports streaming and premium entertainment [2][3] Group 1: Streaming Engagement and Content Initiatives - Sports.com has surpassed 5.4 million views across its live broadcasts, indicating rapid growth in audience engagement [1] - The platform is advancing multiple content initiatives aimed at delivering a technology-driven global sports media experience [2] - The success of the Super League Kerala streams highlights the effectiveness of combining live sports with global digital distribution [3] Group 2: Strategic Partnerships and Future Projects - SEGG Media has entered into a library content partnership with 'Footballers Lives', featuring 247 videos of premium behind-the-scenes content [4] - The company is developing new projects, including a collaboration with Ant Middleton for a global adventure series titled SAS: Unscripted [7] - Sports.com is expanding its premium multi-genre format, GOATS, to showcase diverse sports stories and athlete experiences [7] Group 3: Leadership and Vision - Marc Bircham, Board Director at Sports.com, emphasized the platform's commitment to providing authentic and exciting content accessible from anywhere [3] - Tamer Hassan, President of Sports.com Studios, stated that the company is positioning itself as a global leader in sports media and entertainment through innovative fan experiences [3]