Core Insights - McDonald's has evolved significantly since its inception, becoming a global fast-food leader with over 38,000 locations in more than 100 countries and generating $25.92 billion in revenue in the 2024 fiscal year [2] Historical Growth - The first McDonald's franchise was opened by Ray Kroc in Des Plaines, Illinois, on April 15, 1955, leading to the establishment of McDonald's Corporation [1] - By 1989, systemwide sales reached $17.3 billion, with international sales growing from $900 million in 1979 to $5.3 billion in 1989 [2] Menu Development - The 1980s saw the introduction of several iconic menu items, including Chicken McNuggets in 1983, which became an immediate hit as customers sought leaner protein options [23][28] - The menu had expanded significantly since the 1960s, with the introduction of items like the Filet-O-Fish in 1965, Big Mac in 1968, and Happy Meals in 1979 [21][22] Restaurant Design and Experience - The original McDonald's restaurant design featured a red-and-white color scheme and the now-iconic golden arches, which were added to enhance the building's appearance [6] - By the 1980s, many locations had modernized their designs, while some retained the classic look, showcasing a blend of historical and contemporary architecture [4][10] Cultural Impact - McDonald's became a symbol of American culture in the 1980s, with marketing campaigns linked to events like the 1984 Olympic Games, where customers could win free food based on Olympic outcomes [36][37] - The brand's popularity was further highlighted by notable figures, including President Ronald Reagan, who was photographed enjoying a Big Mac during a campaign stop in 1984 [41][42]