Io ho un problema perché in questa storia che tante piccole azioni possano davvero avere un grande impatto, non c'ho troppo mai creduto e sin da bambino ehm sono sempre stata una persona, diciamo, poco ottimista, però fortunatamente il lavoro che faccio mi ha permesso messo di cambiare questo aspetto della mia vita quando sono stato contattato. Ah, vabbè, come come ha detto prima Pietro, io lavoro per appunto questo progetto documentaristico di nome progetto Happiness che si occupa di indagare cosa sia la f ...

The environmental impact of the apparel sector is getting worse, fueled by a mounting reliance on newly made polyester and the arrival of ultrafast fashion https://t.co/7TC5x3GyOc ...

Core Insights - SHEIN's rapid growth is attributed to its low-cost business model, driven by real-time data insights and a pure online operation [1][2] Group 1: Business Model - SHEIN employs a small-batch, quick-response model for garment design, allowing it to respond swiftly to market demands and minimize excess inventory, maintaining surplus inventory at a low single-digit percentage compared to the industry average of 40% [1] - The company's online-only operation saves on costs associated with physical stores, which can range from $50,000 to $100,000 for a single location in Singapore [1] Group 2: Digital Marketing Strategies - SHEIN's pop-up stores create a sense of urgency and generate user-generated content (UGC), directing consumers back to the website for purchases without offering discounts on-site [2] - The company focuses on collaborating with nano and micro-influencers rather than relying on top-tier influencers, as these smaller influencers tend to have higher engagement rates and a more trustworthy connection with their audience, achieving an average conversion rate of about 22% [3]