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Beyond the Price Tag | Kanishk Lalith | TEDxBrushy Creek Youth
TEDx Talks· 2025-08-26 15:58
So, I'm going to start off with a question. When you hear the phrase beyond the horizons, what might one picture. Maybe space, technology, or maybe even the future.But today, I invite you to explore a different kind of horizon. one that surrounds our choices, our habits, and the way we consume. We live in a world of more, more options, more trends, and more things.But what happens when more becomes too much. Every second, a garbage truck's worth of clothes is dumped somewhere on Earth. That adds up to 92 mi ...
Wear Your Concidence: Fashion Designed for You | Emma Li | TEDxHuawen Global Institute Youth
TEDx Talks· 2025-07-02 15:41
Hi everyone, my name is Emma and today I'm going to talk about my topic which is building confidence fashion design for you. So, this is about me and I like wearing fashionable clothes and I like matching cute outfits and one time I was at my friend's house and I opened her closet and found out she didn't have the clothes that I have like those crop top and um I asked her about it and she said she wasn't confident in her body and not just her I noticed many people on the streets wearing oversized t-shirts t ...
服饰牌局重开,这次轮到京东洗牌
晚点LatePost· 2024-10-16 11:36
京东在服饰长期投入,试图摆脱无尽追逐低价的循环。 直播电商里主播竭力吆喝着几块钱一件的 T 恤,既是中国作为世界工厂的电商物流基础设施的效率奇迹, 也是中国服装行业的悲歌。 服装行业正陷入这样的循环:电商平台对低价的极致追求让所有品牌都不得不比拼价格;商家忙忙碌碌被 卷入各种大促,利润却不见猛增;设计师新品牌减少,价格战不断挤压着这个行业需要的创意、灵感;服 装产能过剩,企业低价清仓,不少商家已面临生存挑战。 京东试图跳出这样的恶性循环。擅长卖手机电脑的京东不仅要卖衣服,还想 "多快好省" 地卖衣服 —— 既 有超过 20 万个的服饰商家,又有极具性价比的产业带服饰;既让消费者买到满意的衣服,又让服饰商家 在今天依然能在做生意的同时坚持品牌调性。 刘强东在 21 年前创立京东,坚持 "成本、效率、体验" 的方法论,这也成为了京东思考如何卖衣服的战略 脉络。 我们了解到,京东内部判断,"成本" 和 "效率" 都不是服装这个品类的关键要素,10 块钱和 10000 块钱的 衣服有不同的调性和各自的受众,人们也愿意为了好看的衣服牺牲效率,忍受数天的预售期。因此 "体验" 成为了京东在服饰上全力投入的制胜点。 消费者 ...