When was the last time you wore something that truly fit you perfectly. I'm not talking about, oh, it's okay if I tuck it in this way or that way or if I pin it some way. I'm talking about it truly fit you perfectly.Most of us never have and it's not our fault. The fashion industry today is wasn't built on individuality. It's built for mass production.What is fast fashion. Fast fashion is a system where clothing is made extremely rapidly in large quantities to keep up with the everchanging fashion trends. I ...

近日，SHEIN全球公关总监Charlene Lee在一场活动中，揭秘SHEIN快时尚扩张与数字营销。 "我们的快闪店催生用户生成内容UGC。"Charlene Lee表示，SHEIN不在快闪现场提供折扣，而是引导 消费者回到官网完成购买。 而SHEIN最大的杀手锏，是其"网红战略"。 Charlene Lee强调，SHEIN较少依赖"头部网红"，更倾向于纳米级（nano）和微型（micro）网红合 作，"微网红往往更具亲和力，更值得信赖。粉丝往往更认可其推荐，因为他们的生活方式真实可信。 这些网红的互动率也是头部网红的三倍。" 第二，SHEIN的纯线上运营模式，节省了实体店相关的运营成本。 Charlene Lee举例，在新加坡开设一家实体店，基于位置、面积和装修等因素，成本可能高达5万至10万 美元。 而在数字营销方面，SHEIN也有两大秘诀。 首先是"快闪店"，SHEIN的快闪店遍布全球，因为限时特性，常常引发排队热潮。 Charlene Lee表示，SHEIN的快速增长源于其能够保持低成本的商业模式。而SHEIN能保持低成本主要 有两大原因： 第一，SHEIN运用实时数据洞察指导服装款式开发，即小单快 ...

Core Insights - Temu and Shein are shifting their focus to Europe due to declining business in the U.S. caused by unfavorable trade policies [3][4] - Both companies are facing regulatory challenges in Europe similar to those encountered in the U.S., including a proposed €2 customs fee on small packages [2][4] Business Performance - In the U.S., Temu's consumer spending fell by approximately 36% year-over-year in May, while Shein's spending decreased by 13% [6] - Conversely, in the EU, consumer spending growth for Temu reached 63% and for Shein 19% year-over-year in May [7] Strategic Moves - Temu and Shein are increasing their advertising expenditures in Europe, particularly in the U.K. and France, as part of their strategic shift [5][8] - The companies are expanding operations in Europe by increasing warehouse capacity and experimenting with localized business models [8] Regulatory Environment - The EU's proposed customs fee is seen as a strategic move to control the growth of ultra-cheap cross-border e-commerce, which may impact how Temu and Shein operate in the region [4][9] - Both companies are facing scrutiny from European regulators, including complaints regarding deceptive practices and compliance with consumer laws [11][12] Compliance Challenges - The EU is moving towards stricter regulations on product safety and human rights, which will require Temu and Shein to invest in compliance and operational transparency [9][15] - The Corporate Sustainability Due Diligence Directive will impose stringent compliance demands on companies operating in the EU, affecting Temu and Shein's operations [14][15]