Core Insights - iQIYI has premiered Season 2 of "The Blooming Journey," a travel-themed reality show that emphasizes authentic female narratives and personal stories, launched on October 24, 2025 [1] - The show features five renowned female celebrities and two young companions, focusing on collaboration and self-discovery rather than competition [1] - The series showcases diverse Chinese destinations, including Inner Mongolia, Guizhou, Chongqing, Quanzhou, Hong Kong, and Macao, enriching viewers' understanding of Chinese culture [1] Performance Metrics - Season 2 generated over a thousand trending topics on social media before its premiere, indicating strong anticipation and engagement [2] - Season 1 achieved a content popularity index exceeding 8,000 and led third-party rankings from platforms like Enlightent and Dengta, appealing to both young audiences and lower-tier markets [2] Cultural Impact - The show has positively influenced tourism, notably increasing visitor numbers to Lugu Lake in Yunnan Province by 42.93% year-on-year during the 2025 National Day Holiday [3] - It has inspired travelers to engage with local traditions, such as sunrise watching and Mosuo cultural experiences [3] Strategic Positioning - "The Blooming Journey" reflects iQIYI's commitment to premium, IP-driven entertainment, alongside other successful variety shows like "The Rap of China" and "Become a Farmer," reinforcing its leadership in high-quality content [4] - iQIYI's strong portfolio of seasonal IP and innovative formats positions the company at the forefront of China's entertainment landscape, promoting inclusive storytelling and cultural connections [5]