Festival Economy
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看电影何以成为新年俗
Ren Min Ri Bao· 2026-02-24 02:23
光影魅力渗透生活肌理,化作消费活力与文化自信。在安徽庐江,电影院开到了乡野间,让当地村民在 家门口就能参与国际电影周。在湖南长沙,跟着电影逛市集,"票根"成为年味通行证。观影的价值,已 然超越票房贡献,成为撬动消费的流量入口,更成为美好生活的一部分。 春节假期,和亲朋好友聚会聊天,常会讨论去看哪部电影。各地电影院人气高涨,折射节日经济的强劲 活力。看电影,何以沉淀为新年俗? 今天的中国,高质量发展和高品质生活双向奔赴。期待涌现更多好电影,让团圆更有滋味,给精神文化 生活增色添彩。 一张张电影票,串起亲情陪伴。从"偶尔看一场"到"春节必打卡",反映人们愿意为优质内容买单的精神 刚需,是文化供给提质升级的生动注脚。如今,得益于电影产业高质量发展,种类多样、题材多元、制 作精良的影片满足了不同年龄段观众的观影需求,为观众呈现银幕盛宴。 ...
春节假期青海消费市场活力十足
Xin Lang Cai Jing· 2026-02-23 17:36
春节假期,青海各地通过丰富供给、创新模式,让传统年味与现代消费"双向奔赴",点燃节日经济新引擎。 海西蒙古族藏族自治州引导商贸企业提升商品品质,推广"线上下单、线下送达"模式,让消费更便捷智能。 果洛藏族自治州通过电子消费券与纸质消费券相结合的方式,进一步活跃节日市场。 商场内的手工艺品,吸引消费者驻足购买。 本报讯(西海新闻记者 范程程 摄影报道)春节假期,青海消费市场活力十足,从西宁核心商圈到各市州的社 区超市,从线下实体门店到线上直播平台,多元场景交织、文旅商体融合,共同绘就了一幅新春消费的"热力 图"。 2月22日,西宁市海湖新区的商业街区人流如织,一家大型商业综合体内,一场皮影戏正在上演,光影交错 间,引得带孩子的家长驻足喝彩。几步之遥的面塑摊位前,各种活灵活现的卡通人物吸引市民围观。旁边的 青绣展位同样围满了人,一名消费者买下一对青绣香囊说:"给孩子戴上,图个吉利。"从传统技艺到非遗好 物,浓浓的文化味儿,为春节假期的青海消费市场增添了一抹亮色。 商圈热闹非凡,超市同样人气高涨。西宁市城北区的一家大型超市,生鲜区人头攒动,草莓、车厘子等时令 水果色泽鲜亮;礼盒区同样热闹,青海特产牦牛肉干、青稞饮品 ...
Central Pattana, TAT and The Walt Disney (Thailand) Launched Magical Festivities Land in Thailand: Disney-Themed Christmas Experience
Globenewswire· 2025-12-04 15:31
Core Insights - Central Pattana plc is collaborating with the Tourism Authority of Thailand and The Walt Disney (Thailand) to invest over 800 million baht in a festive campaign called 'The Magical Stars' aimed at boosting Thailand's economy and tourism [1][3] - The campaign features Disney-themed attractions, including a signature Christmas tree and life-sized Mickey and Minnie Mouse figures, and will run from November 14, 2025, to January 11, 2026 [1][4] - The initiative also highlights Thai art and culture through 'The Magical Thai Pride', showcasing Christmas trees crafted by local communities [2] Investment and Economic Impact - The investment of over 800 million baht is part of a 'Festival Economy' strategy to stimulate tourism and economic activity across Central shopping centers in Thailand [1] - The campaign is expected to connect happiness and attract visitors to major tourist destinations, including centralwOrld Bangkok and Central Phuket [1] Partnerships and Collaborations - Central Pattana is partnering with various financial institutions and credit card companies to enhance the campaign's reach and effectiveness [3] - The collaboration includes banks such as Bangkok Bank, Siam Commercial Bank, and Kasikorn Bank, among others [3] Event Features and Attractions - The event at centralwOrld will cover over 3,500 square meters and include seven immersive zones themed around popular Disney franchises [4] - Special attractions include a tribute to the 20th anniversary of Hong Kong Disneyland, featuring a 5-meter inflatable Mickey Mouse [4] Customer Engagement and Promotions - Shoppers at Central locations can enjoy festive privileges, including a tote bag for international travelers who spend over 6,000 baht [5]