Core Insights - Central Pattana plc is collaborating with the Tourism Authority of Thailand and The Walt Disney (Thailand) to invest over 800 million baht in a festive campaign called 'The Magical Stars' aimed at boosting Thailand's economy and tourism [1][3] - The campaign features Disney-themed attractions, including a signature Christmas tree and life-sized Mickey and Minnie Mouse figures, and will run from November 14, 2025, to January 11, 2026 [1][4] - The initiative also highlights Thai art and culture through 'The Magical Thai Pride', showcasing Christmas trees crafted by local communities [2] Investment and Economic Impact - The investment of over 800 million baht is part of a 'Festival Economy' strategy to stimulate tourism and economic activity across Central shopping centers in Thailand [1] - The campaign is expected to connect happiness and attract visitors to major tourist destinations, including centralwOrld Bangkok and Central Phuket [1] Partnerships and Collaborations - Central Pattana is partnering with various financial institutions and credit card companies to enhance the campaign's reach and effectiveness [3] - The collaboration includes banks such as Bangkok Bank, Siam Commercial Bank, and Kasikorn Bank, among others [3] Event Features and Attractions - The event at centralwOrld will cover over 3,500 square meters and include seven immersive zones themed around popular Disney franchises [4] - Special attractions include a tribute to the 20th anniversary of Hong Kong Disneyland, featuring a 5-meter inflatable Mickey Mouse [4] Customer Engagement and Promotions - Shoppers at Central locations can enjoy festive privileges, including a tote bag for international travelers who spend over 6,000 baht [5]