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Interview: Unlimit’s Yulia Shevchenko on the regulatory reality behind global fintech expansion
Yahoo Finance· 2026-02-28 13:45
Core Insights - Unlimit has expanded its regulatory licenses significantly, including becoming a cross-border payment aggregator in India and an authorized payment institution in Brazil, enhancing its global payment infrastructure and service offerings [1][2] - The company emphasizes its unique position as a primary architect of payment solutions, owning a proprietary global network of local direct acquiring licenses, which differentiates it from competitors reliant on third-party licenses [4][9] - Unlimit aims to streamline market entry for merchants by providing rapid local processing capabilities, allowing businesses to bypass traditional barriers and launch in emerging markets quickly [10][11] Regulatory Expansion - In India, Unlimit's new license allows for both import and export payment capabilities, facilitating access to global payment infrastructure for Indian merchants [1] - The authorization in Brazil enables Unlimit to develop its payment infrastructure as a direct participant in the Brazilian Payment System, offering comprehensive financial solutions [2] Market Strategy - The company plans to grow its presence across EMEA, APAC, and Latin America in 2026, focusing on removing barriers to growth for clients globally [5] - Unlimit's approach to product development is market-specific, adapting to local regulatory requirements and consumer behavior, which is crucial for successful expansion [6][15] Technological Investment - Unlimit has invested in a facility in Belgrade to leverage the city's growing tech and AI community, supporting the development of AI-driven financial infrastructure and enhancing regulatory compliance [13] Compliance and Localization - The company recognizes the importance of adapting governance, AML, and compliance frameworks to local regulations, as well as the need for country-specific payment methods [7][14] - Unlimit's experience highlights the common mistake of underestimating regulatory complexities when entering new markets, emphasizing the need for detailed analysis and localization [15]