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Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
Yahoo Finance· 2025-10-16 11:00
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Snap Inc. has teamed with Epsilon to help marketers activate their first-party data on Snapchat, per details shared with Marketing Dive. The integration allows brands to use privacy-safe audience segments from Epsilon Clean Room directly within their Snapchat Ad accounts. For marketers looking to improve campaign targeting, the integration has driven improved m ...