Core Insights - Planet Fitness has announced a multi-year partnership with Hockey Canada, becoming the official fitness partner, aimed at promoting fitness and movement within Canadian hockey culture [5][7][10] Company Overview - Planet Fitness is one of the largest and fastest-growing fitness center franchisors and operators, boasting over 20.8 million members and 2,762 clubs as of June 30, 2025 [9] - The company emphasizes a welcoming environment known as the Judgement Free Zone, catering to individuals at all fitness levels [9] Partnership Details - The partnership with Hockey Canada will last for three years, focusing on creating safe and welcoming communities through fitness [5][7] - National Women's Team players Natalie Spooner, Emily Clark, and Emma Maltais will be featured in promotional activities, including social media and community events [6][7] Community Engagement - Each athlete's hometown clubs will honor them by showcasing their names and workout routines, encouraging local members to engage with their fitness journeys [6] - Natalie Spooner will lead a hockey-themed workout event at her local Planet Fitness, promoting community involvement [7] Fitness Offerings - Planet Fitness memberships include free training with certified trainers, access to a variety of equipment, and a free app with on-demand workouts [8]