Core Viewpoint - Kraft Heinz plans to eliminate synthetic dyes from its US products by 2027 and will not introduce new products containing these additives, responding to health concerns and regulatory pressures [1][10]. Company Actions - Approximately 10% of Kraft Heinz products, including brands like Crystal Light, Kool-Aid, MiO, Jell-O, and Jet-Puffed, currently contain synthetic dyes [2]. - The company aims to either remove these dyes entirely or replace them with natural alternatives, as stated by Kraft Heinz's North America president, Pedro Navio [4][16]. - Kraft Heinz has previously removed artificial colors, preservatives, and flavors from its Kraft Mac & Cheese in 2016 [5]. Regulatory Context - The FDA, influenced by Robert F. Kennedy Jr.'s "Make America Healthy Again" campaign, announced plans to phase out artificial dyes, including several specific colors [6][9]. - The FDA had previously banned the use of Red No. 3 dye in food and drugs due to cancer concerns in lab studies [7]. Industry Trends - Public sentiment is increasingly against synthetic dyes due to health risks, leading to protests against companies like WK Kellogg for their continued use of these additives [13]. - Other companies, including WK Kellogg, are also reformulating products to eliminate synthetic dyes, indicating a broader industry shift [14][15].