Core Viewpoint - Kraft Heinz plans to eliminate synthetic dyes from its US products by 2027 and will not introduce new products containing these additives, responding to health concerns and regulatory pressures [1][10]. Company Actions - Approximately 10% of Kraft Heinz products, including brands like Crystal Light, Kool-Aid, MiO, Jell-O, and Jet-Puffed, currently contain synthetic dyes [2]. - The company aims to either remove these dyes entirely or replace them with natural alternatives, as stated by Kraft Heinz's North America president, Pedro Navio [4][16]. - Kraft Heinz has previously removed artificial colors, preservatives, and flavors from its Kraft Mac & Cheese in 2016 [5]. Regulatory Context - The FDA, influenced by Robert F. Kennedy Jr.'s "Make America Healthy Again" campaign, announced plans to phase out artificial dyes, including several specific colors [6][9]. - The FDA had previously banned the use of Red No. 3 dye in food and drugs due to cancer concerns in lab studies [7]. Industry Trends - Public sentiment is increasingly against synthetic dyes due to health risks, leading to protests against companies like WK Kellogg for their continued use of these additives [13]. - Other companies, including WK Kellogg, are also reformulating products to eliminate synthetic dyes, indicating a broader industry shift [14][15].

Core Viewpoint - Kraft Heinz will eliminate FD&C artificial dyes from its products by the end of 2027 and will not introduce new products in the U.S. containing these ingredients, responding to consumer health trends and regulatory pressures [1][3]. Group 1: Company Actions - Approximately 10% of Kraft Heinz's U.S. products currently use FD&C colors, which are synthetic additives that enhance visual appeal [1]. - The company has previously removed artificial colors, preservatives, and flavors from its Kraft macaroni and cheese in 2016, and Heinz ketchup has never contained artificial dyes [2]. - Over the past five years, Kraft Heinz has made more than 1,000 recipe changes to improve product nutrition, with a focus on using natural or no colors in the majority of its products [7]. Group 2: Regulatory Environment - The decision to remove artificial dyes follows pressure from the U.S. Food and Drug Administration (FDA) and the Department of Health and Human Services, as part of a broader initiative to promote healthier food options [3][5]. - The FDA announced plans to phase out petroleum-based synthetic dyes by the end of next year, replacing them with natural alternatives, including the elimination of several specific dyes [4]. - The FDA had previously banned the use of Red No. 3 dye due to its cancer-causing properties in laboratory animals, with California already implementing a ban in 2023 [6].