Core Viewpoint - TD Cowen has lowered its price target for McDonald's Corp. to $320 from $330 while maintaining a Hold rating due to weaker-than-expected third-quarter traffic trends in the U.S. market [1] Group 1: Sales Performance - The U.S. same-store sales forecast for the third quarter has been reduced to 2% from 3%, which is below the Consensus Metrix estimate of 2.6% [2] - Limited improvement in traffic was observed following the relaunch of Extra Value Meals on September 8, potentially offset by declining sales of snack wraps introduced in July [2] Group 2: Consumer Perception - Despite McDonald's renewed focus on value offerings, survey data indicates that low-income consumers' perception of the brand's value has weakened since July 2025, likely contributing to the softer-than-expected performance [3] Group 3: Valuation Metrics - A 23x forward P/E multiple has been applied to derive the new price target, down from 24x previously, aligning with the three-year average and one turn below the five-year average [4] - Analysts expect the stock to remain range-bound between $290 and $320 per share, or 21x–24x FY2 earnings, until U.S. traffic trends show more sustainable improvement [4]