Fragrance Growth
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Can Estee Lauder's Fragrance Strength Drive Top-Line Growth?
ZACKS· 2026-01-12 15:36
Key Takeaways Fragrance was EL's top category in Q1 FY26, rising 13% organically and lifting organic sales growth to 3%.Luxury fragrance momentum was supported by strong consumer demand for premium scents across key brands.EL expanded fragrance reach with 14 new freestanding stores and opened a Paris Fragrance Atelier.The Estee Lauder Companies Inc. ((EL) has pointed to fragrance as a meaningful driver of organic sales growth. In the first quarter of fiscal 2026, fragrance was the company’s strongest-perfor ...