Group 1: Industry Trends - The drinks industry has faced challenges over the past year, prompting discussions with senior executives from both established and emerging companies to understand their strategies [1] - There is a noted shift in consumer behavior towards convenience, with a growing interest in functional beverages, indicating potential growth opportunities in this segment [3] Group 2: Company Insights - Diageo's luxury spirits division remains optimistic about demand despite a recent weakening, highlighting the resilience of the premium segment [2] - Suntory Global Spirits is focusing on identifying growth opportunities within a declining spirits market, aiming to leverage specific market segments [4] - Tenzing's co-founder emphasizes the role of Heineken's investment in enhancing the UK energy-drinks business, suggesting a strategic partnership for growth [6]

Goodrays has extended its range outside CBD drinks with a product the UK business said can support “cognitive performance”. The London-based firm has launched Re:Focus, a “functional drink” containing lion’s mane, magnesium and electrolytes. Goodrays has secured listings for a four-pack of 330ml cans at Morrisons and Waitrose, as well as on Amazon. The drinks, which have a recommended retail price of £7.50 ($10.05), are available in two flavours: Zesty Lime and Kiwi; and Wild Mixed Berry Mix. “Having s ...