GST 2.0
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GST rate cuts spark record sales for auto, consumer electronic and FMCG companies
The Economic Timesยท 2025-09-22 00:00
Core Insights - The industry is experiencing a surge in bookings and sales following a month-long slump, attributed to the implementation of GST rate cuts and pent-up consumer demand during the festive season [1][12] - Major companies, including Hyundai, Sony, and Haier, are preparing for significant sales increases, with Hyundai expected to bill over 10,000 vehicles to dealers on a single day [2][6] - Fast-moving consumer goods companies like Amul and Parle Products anticipate a 25-30% increase in primary sales as retailers replenish their stocks [7][11] Automotive Sector - Hyundai is projected to achieve a new high in single-day vehicle billing, with bookings increasing by over 50% following the announcement of new GST rates [5][12] - The total wholesale billing value for car manufacturers is estimated to be between Rs 4,500-5,000 crore on the upcoming Monday [6][12] - Honda Cars India reports strong growth in bookings, indicating a positive momentum in the automotive market [9][13] Electronics Sector - Companies like Sony and Haier are confirming high sales figures, with Haier expecting over Rs 250 crore in sales on the same day [6][12] - Sony anticipates a surge in consumer demand by over 20%, following a period of flat sales [9][13] - Television brands such as Thomson and Kodak are also experiencing peak sales, surpassing previous records set after the Covid lockdowns [6][12] Fast-Moving Consumer Goods (FMCG) - FMCG companies are expecting a significant increase in primary sales, with Parle Products indicating a dry trade pipeline that will lead to a surge of 25-30% in sales [7][12] - Dairy brand Amul notes that while basic necessities are being purchased, there is a shift towards higher-value items like ghee, which are now more affordable due to price adjustments [11][12] - Companies are preparing for increased stocking of large packs and premium items in response to consumer demand [10][13]