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Festive boom, GST relief help Samsung clock record sales of high-end smartphones, large-screen TVs in India
The Economic Timesยท 2025-10-07 13:23
Group 1 - Samsung reported record sales growth in premium smartphones during the Navratri-Dussehra festive period, with sales of premium smartphones priced above Rs 30,000 increasing 1.4 times compared to the same period last year [1][6] - The company also experienced a two-fold increase in sales of premium televisions (55 inches and above) during the same festive period, attributed to deals, extended warranties, GST rate cuts, and the rising adoption of AI televisions in India [1][6] - Samsung captured an 18% market share in the overall Indian smartphone market during the first wave of the festive season, closely followed by Apple and Vivo [5][6] Group 2 - The first wave of India's festive season from September 22nd to October 2nd, 2025, saw a 5-6% increase in smartphone sales in units compared to the first wave of the festive season in 2024, with value sales increasing by 11-12% [5][6] - The government reduced GST rates on various consumer products, including large screen televisions, which positively impacted consumer sentiment and sales [2][4][6] - The second wave of festive season sales is expected to commence soon, concluding with Dhanteras and Diwali [6]