But a set of new deals between the NFL and Disney's ESPN just underscores the enormous value pro football has for TV companies. The transactions, announced Tuesday night, involve rights for various NFL assets — among them, ownership of the league's NFL Network, as well as access to its RedZone live highlight show. In return, the NFL will get a 10% stake in ESPN itself, valued at an estimated $3 billion, as well as new license fees. But the most valuable thing the NFL's media arm owns is the right to show se ...