Core Insights - Netflix has launched a feature allowing subscribers to play games on their smart TVs, marking a significant step in its gaming strategy that has been developing since early 2023 [1][2] - The new gaming feature is accessible via the "Games" tab on the Netflix TV app, where users can select a game and use their phones as controllers, indicating a shift towards a more integrated gaming experience [2][5] - The introduction of group-focused games aims to enhance user engagement with the streaming service, encouraging participation even when not watching shows or movies [3][5] Gaming Strategy - Netflix's gaming strategy will now focus on four types of games, including party titles, reflecting a more serious commitment to expanding its gaming offerings [2][5] - The company has announced a new slate of party games designed for group play, which includes titles like Boggle Party, LEGO Party!, Party Crashers: Fool Your Friends, Pictionary: Game Night, and Tetris Time Warp [6] Availability and Expansion - The new games are currently available on select TV screens in specific countries, with plans for gradual expansion to more regions over time [5]