Financial Data and Key Metrics Changes - The financial results in the latter half of 2024 did not meet expectations, indicating a need for improvement, described as a potential speed bump on the path to profitability [7] - The company aims to achieve EBITDA positivity by Q4 2025, with a focus on larger revenue and higher margin programs [10] Business Line Data and Key Metrics Changes - The company has diversified its revenue streams, with approximately $20 million in active pursuits across 77 unique programs, and has introduced higher margin products to enhance deal size and margin profiles [8] - Mobile games have become a significant growth area, contributing about 16% of revenue in Q4 2024 and projected to reach close to 20% in Q1 2025 [37][38] Market Data and Key Metrics Changes - The gaming market is substantial, with 3.3 billion gamers globally, and a significant demographic shift is expected as millennials take over decision-making roles in companies, leading to increased marketing budgets for gaming [21][28] - The perception of gamers is changing, with brands recognizing that gamers are part of broader consumer demographics, which is expected to drive advertising dollars into gaming channels [26] Company Strategy and Development Direction - The company is focused on becoming a leader in playable advertising, helping brands integrate into gaming platforms and media channels [30] - There is a strategic shift towards mobile gaming and branded content, with an emphasis on aligning with companies that complement Super League's strengths [41] Management's Comments on Operating Environment and Future Outlook - Management acknowledges macroeconomic challenges and structural shifts in the advertising ecosystem but remains optimistic about long-term prospects and the potential for revenue growth [4][8] - The new CEO, Matt Edelman, emphasizes the importance of being lean and scrappy to reduce burn while aiming for profitability [43] Other Important Information - Ann Hand will transition to Executive Chair, passing the CEO role to Matt Edelman, who has extensive experience in digital content and technology [11][12] - The company is exploring strategic alternatives and has identified potential acquisition targets that align with its vision [14][50] Q&A Session Summary Question: Context on discussions with potential acquisition targets - Management is unable to disclose binding agreements but is in touch with multiple companies, including Infinite Reality, and is exploring better-fitting opportunities [48][52] Question: Addressing changes in Roblox's ad ecosystem - The company is part of Roblox's partner program and is focusing on branded content opportunities as Roblox shifts to a more managed ad ecosystem [55] Question: Opportunities in mobile advertising - The company is focused on playable advertising and collaboration with mobile game developers, with quick turnaround times for campaigns [62] Question: Education process for customers regarding gaming advertising - The education process has been ongoing for years, with a focus on demonstrating the value of gaming as a marketing channel and improving data reporting for clients [66][68]