Group 1: American Express Strategy - American Express is focusing on retaining affluent, adventure-seeking customers aged 25 to 44 by tailoring offerings [1] - The company has introduced a new $400 annual credit for reservations through Resy, enhancing dining experiences for cardholders [2] - Card members utilizing Resy credit have increased their spending at U.S. Resy restaurants by 25% since the benefit was launched [3] Group 2: Targeting Younger Generations - Gen Z and millennials now account for 35% of all U.S. consumer spending for American Express, up from 19% in 2019 [4] - Tapestry, the parent company of luxury brands Coach and Kate Spade, is also targeting these demographics, anticipating they will represent over 70% of the market by 2030 [4] - Gen Z's spending power is projected to reach $12 trillion in the next five years, indicating their significant influence on future product offerings [5] Group 3: Long-term Customer Loyalty - Brands that successfully connect with Gen Z and millennials are positioning themselves for lasting customer loyalty and future growth [6]