Core Insights - Nykaa has launched the 'Nykaa Snap Star Beauty Incubator Program' in partnership with Snapchat, aimed at nurturing beauty creators targeting Gen Z audiences [1][2] - The program will provide selected creators with resources from Snapchat and expertise from Nykaa, focusing on content creation in makeup, skincare, fragrance, and personal care [1][2] Group 1: Program Details - The initiative will select emerging creators from India, offering them access to Snap Schools and guidance from Snapchat's creator teams [2][3] - Participants will have opportunities for brand collaborations, invitations to Snapchat events, and potential graduation to official Snap Star status [2][3] - All participants will form the NykaaSnapStarSquad, co-owned intellectual property between Nykaa and Snapchat, creating content around Nykaa's product launches [2] Group 2: Market Insights - Gen Z is a significant driver in the beauty market, contributing 44% to India's $15-20 billion beauty and personal care market [3] - The 2025 Nykaa X Redseer Beauty Trends Report highlights Gen Z's role in content-led discovery and ingredient-first awareness in beauty [3] - The initiative builds on Nykaa's previous community efforts, including the launch of Nykaaland and a partnership with Yuvaa in 2024 [4]