Strategic Partnership with Learfield Fuels Fall Activation In Q1, the Company secured a strategic partnership with Learfield Communications, the media and technology powerhouse in college athletics. Through this agreement, Brag House gains access to more than 200 NCAA collegiate properties, including premier football programs and student communities. Following several successful beta activations, including the inaugural Brag Gators Gauntlet at the University of Florida on May 17, 2025, Brag House is now pre ...

Core Viewpoint - Brag House Holdings, Inc. has received coverage initiation from Zacks Small-Cap Research, highlighting its innovative approach to engage Gen Z through gaming and college sports [1][2][3] Company Overview - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, merging gaming, social interaction, and technology [4] - The company aims to connect brands with the influential Gen Z demographic [4] Recognition and Validation - The initiation of coverage by Zacks Small-Cap Research is seen as a validation of Brag House's vision and recent milestones, including a partnership with Learfield [3][5] Strategic Focus - Brag House's strategic focus on Gen Z is emphasized, with this demographic expected to represent a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income [6] Partnerships and Market Reach - The partnership with Learfield is noted for granting access to media rights across over 200 NCAA Division schools, thereby expanding Brag House's national reach [6] Growth Prospects - Anticipated revenue growth is outlined through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform aimed at delivering actionable insights to brands [6] Market Opportunity - Zacks estimates Brag House's target market at $6.7 billion, indicating a sizable niche within a rapidly expanding segment [6]