Core Insights - EPWK has launched its international site, marking a significant step in its globalisation strategy as a technology-powered marketplace for creative services [1][13] - The platform aims to connect creative talent with business demand globally, positioning itself as a "router for global creative resources" [2] Company Overview - Founded by Huang Guohua, EPWK focuses on becoming a global hub for creative services, enabling efficient sourcing of qualified professionals through its digital infrastructure [2] - The company operates in over 300 service categories, emphasizing service outsourcing and remote collaboration for SMEs [3] Technology and Infrastructure - EPWK utilizes an AI-powered task matching engine to connect enterprises with freelancers, enhancing transaction accuracy and success rates [4] - The platform employs behavioural data analytics to refine recommendation algorithms and dynamic pricing tools, ensuring transaction trust and safety through various safeguards [5] Global Strategy - The launch of EPWK International aims to assist Chinese creative professionals in accessing global markets while bringing international standards into China [6] - Following its Nasdaq IPO in February 2025, the platform targets the U.S., Europe, and Southeast Asia, with plans for multilingual support and global localisation [7] Ecosystem Development - EPWK is building a full-cycle creative services ecosystem that includes business incubation, IP protection, and tax advisory services, while expanding into high-value verticals [8] - The company is also developing generative AI tools and exploring blockchain for copyright verification, aiming to create next-generation digital infrastructure for creative collaboration [9] Industry Impact - EPWK initiated China's first group standard for skill-sharing platforms to formalize quality and improve reliability, achieving a GMV of $350 million in 2023 with over 25.6 million registered users [10] - The company is working towards a unified system for creative services that standardizes and scales the discovery, delivery, and monetization of creative work across borders [11]