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BranchOut Secures $2.8M in New Warehouse Club Orders as Pineapple, Banana, and Bell Pepper Surge; Strawberry Launches as Fourth Item and 2026 Expansion Plans Advance
Globenewswire· 2025-07-30 10:30
Core Insights - BranchOut Food Inc. has received over $2.8 million in new orders from a major warehouse club, indicating strong consumer demand and brand validation in the better-for-you snack category [2][10] - The company is expanding its product offerings with the launch of new items, including Crunchy Strawberry Halves, which are expected to become a staple in the warehouse club channel [5][11] - BranchOut is preparing a robust pipeline of innovative products aimed at enhancing its market presence and meeting consumer demand for nutritious snacks [8][10] Product Performance - Pineapple Chips and Organic Chewy Banana Bites have shown strong sales performance, leading to significant reorder volumes, including a $714,000 order for Pineapple Chips in the Southeast and an $860,000 order for Chewy Banana Bites in the Midwest [6][3] - The Midwest region alone has accounted for over $1.8 million in orders across three different SKUs, demonstrating the scalability of these products [4][6] - The upcoming launch of Crunchy Strawberry Halves is expected to replace an imported freeze-dried product, offering superior quality and value [5][6] Growth Strategy - BranchOut plans to launch a new branded line of snack packs targeted at kids and school lunches in 2026, aiming for placement in grocery produce departments to improve margins [11][12] - The multipack format presents a significant opportunity, potentially doubling the addressable market within the warehouse club channel [12] - The company is also developing a breakthrough product line outside the fruit and vegetable category, leveraging its GentleDry™ technology [13][14] Operational Enhancements - The company is raising $3 million through an ATM program to support growth initiatives, including strategic hires and operational enhancements [15] - BranchOut's Peru facility is currently underutilized, with plans to address bottlenecks in preprocessing to unlock the full potential of its GentleDry™ technology [14][15] - Investments in vertical integration and additional capital expenditures are expected to resolve existing constraints and enhance scalability [14][15]