Core Insights - Global-e reported a 36% year-over-year increase in sales during the Black Friday-Cyber Monday weekend, indicating strong consumer demand and effective promotional strategies [1][2]. Sales Performance - E-commerce sales through Global-e's platforms grew by 37% during the promotional season starting in early November, surpassing $1 billion in Gross Merchandise Value (GMV) for the first time in a single month [2]. - Black Friday accounted for 31% of total BFCM weekend sales, while Cyber Monday represented 22% of weekend activity [3]. Market Trends - Various markets, including Japan, the United States, Hong Kong, the Netherlands, Spain, France, and Germany, experienced year-over-year growth in sales during the 2025 BFCM weekend, highlighting the global nature of the event [2]. - The shopping peak began earlier than in previous years, with promotional activities starting at the beginning of November, leading to increased sales for merchants who prepared early [2][4]. Merchant Insights - Merchants that optimized their global offerings to meet local expectations were able to maximize consumer appetite during the peak season, especially in times of economic uncertainty [4].