Core Insights - TikTok has emerged as a central social platform connecting global young users, with its live streaming feature becoming crucial for brand expansion and cultural dissemination [1] - Traditional live streaming faces limitations such as high labor costs, cultural and language barriers, and inconsistent performance from human hosts, prompting the need for innovative solutions [1] Group 1: Digital Human Technology - The core challenge of digital human live streaming is achieving natural interaction and emotional resonance in dynamic scenarios [2] - The technology integrates high-precision 3D modeling, real-time physics engines, and multimodal voice interaction to give digital humans near-human expressiveness [2] - The system employs dynamic skeletal binding and facial muscle-driven technology to create fluid and natural expressions and body movements [2] Group 2: Voice Interaction and Cultural Adaptation - The intelligent voice system supports real-time synthesis and translation of major global languages, conveying emotions through tone, speed, and pauses [4] - An emotional computing module analyzes audience intent and emotional tendencies, allowing for personalized responses that enhance viewer experience [4] - The system localizes content through natural language processing and cultural semantic databases, ensuring accurate communication across different cultural markets [4] Group 3: Integration with TikTok Ecosystem - The technology addresses the integration of "short video + live streaming" by utilizing a "scene engine + open interface" for technical adaptation [5] - Users can generate short videos by inputting themes or scripts, with digital humans automatically adjusting expressions and actions to match TikTok preferences [5] - The system supports mixed live streaming with both digital humans and real hosts, improving efficiency and viewer engagement [5] Group 4: Cost Efficiency and Risk Management - Digital human technology reduces costs and enhances efficiency by allowing a single operator to manage multiple digital human accounts across different time zones and languages [7] - The built-in compliance review module filters sensitive words and content, mitigating risks associated with cultural differences and language misunderstandings [7] - This technology enables small creators to explore global markets at low costs, optimizing content strategies through data analysis [7] Group 5: Industry Transformation - The digital human technology is driving a shift in TikTok's live streaming ecosystem from a "human-driven" to a "technology-driven" model [7] - Brands can achieve 24/7 live streaming coverage across major global markets, increasing exposure and conversion rates [7] - As AI technology continues to evolve, the naturalness of interactions, emotional understanding, and cultural adaptability of digital human live streaming will further improve, becoming essential infrastructure for TikTok's globalization strategy [7]