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Rising as One, Shining as Many - Global New Material International opens a new chapter for Zhejiang entrepreneurs going global on 29 August 2025
Globenewswire· 2025-08-26 22:00
Core Insights - The acquisition of Merck's SUSONITY by Global New Material International marks a significant milestone in the globalization of China's materials industry, representing the largest cross-border acquisition in the pearlescent materials sector [2][4][9] - The event symbolizes a strategic shift for Zhejiang entrepreneurs, emphasizing the integration of global resources in technology, branding, channels, and culture, rather than merely capital export or market expansion [5][9] - The establishment of the Asia-Pacific headquarters in Tonglu, Hangzhou, aims to leverage local industrial ecosystems and talent resources to foster global industrial progress [5][9] Company Developments - Global New Material International has officially closed a €665 million acquisition deal for Merck's global Surface Solutions business, SUSONITY, which is a key player in the pearlescent materials industry [4][9] - The acquisition is seen as a step towards the deep integration of the global materials industry value chain, showcasing the capabilities of Zhejiang entrepreneurs in the international market [7][9] Industry Trends - The event will feature a forum on corporate internationalization and cross-border integration practices, highlighting the importance of collaboration among industry leaders, experts, and business representatives [7] - The shift from "going global" to "integrating in" reflects a new paradigm for Zhejiang entrepreneurs, focusing on active integration and coexistence in the global economic landscape [10]